Junior Digital Media Buyer

Pittsburgh, Pennsylvania, United States | Full-time | Allows remote

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The Junior Media Buyer will work as a part of our growing Digital Team and will work closely with the Senior Digital Media Buyer to play a key role in the development and execution of our paid media marketing strategy. You will be responsible for assisting in the execution of digital marketing campaigns across platforms such as Facebook Ads, Google Ads, Adobe Ad Cloud, LinkedIn, and other platforms at ColdSpark. You will build, analyze, and optimize campaigns to ensure they are performing as efficiently as possible while providing a consistent ROI across all campaigns. You will also work closely with and report to our Account Managers, Graphic Designers, and Copy Writers to ensure creative material meets the needs of the various marketing platforms and provide insight on best-performing tactics.

Responsibilities:

  • Assist in executing paid campaigns across various channels [Facebook, Instagram, Youtube, LinkedIn, Google, etc.] for clients with monthly budgets that can exceed $100,000 a month.
  • Work closely with the Senior Digital Media Buyer to ensure all campaigns are delivering optimally based on KPIs and client needs.
  • Continuously analyze campaign performance and make performance optimizations [copy/bids/targets/placements, etc.] to maximize efficiency and growth.
  • Assist the digital team in managing budgets and digital spend to ensure that internal billing is in order.
  • Monitor emerging trends in paid advertising across channels and be able to adjust accordingly.
  • Assist in client-facing campaign performance reporting as needed.

Qualifications

  • 1+ Years of Digital Marketing Experience
  • 1-2 Years of Facebook Paid Media Experience
  • 1+ Year of Google or Youtube Paid Media Experience
  • Experience managing $1,000+/day media buying budgets
  • Exceptional Data-Analysis Skills
  • Experience with Facebook Business Manager, Google Ads, and Google Analytics
  • Experience using social media analytics tools and the ability to tweak marketing strategies based on findings.
  • Comfortable in a fast-paced environment with multiple tasks and projects at hand.
  • Exceptional time management skills.
  • Excellent communication skills
  • Well organized and detail-oriented.
  • Self-directed and able to work without supervision